Law Practice
Jun. 26, 2025
Rainmaking is a team sport: Fostering business development across your firm
The lone rainmaker is a myth. Today's legal business development requires collaboration, alignment and firm-wide engagement.
George Brandon
President
Email: george@legalxcellence.com
George Brandon is president of LegalXcellence.com. He is a seasoned management, business development, marketing and IT professional with over 30 years of experience in the legal services industry, as well as an experienced business development attorney coach and marketing director with a proven track record of helping lawyers achieve their business development goals.
When business development is normalized across the organization, it stops being a source of pressure or mystery and becomes a shared objective.
The myth of the rainmaker -- an elusive, charismatic partner who single-handedly brings in clients -- still haunts many law firms. But in today's competitive legal landscape, this lone-wolf model no longer holds. The most successful firms understand that rainmaking isn't a solo endeavor. It's a team sport.
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