Civil Litigation
Jun. 27, 2025
Attorneys representing Hubert Hansen's heirs win $14.5M in fees
The fee award follows a November jury verdict finding that Coca-Cola Co. and Monster Beverage Co. misappropriated Hubert Hansen's right of publicity by using his name and life story on "Hubert's Lemonade" products.
A nine-year legal battle over a lemonade brand has resulted in a nearly $20 million judgment against Coca-Cola Co. and Monster Beverage Co., with a San Diego County judge Wednesday finalizing what attorneys involved call the largest right-of-publicity award involving a deceased person in U.S. history.
The amended final judgment issued by Judge Gregory W. Pollack awarded the heirs of juice entrepreneur Hubert Hansen $4.42 million in damages and their various attorneys $14.5 million...
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