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Immigration,
Constitutional Law,
Civil Rights

Jul. 8, 2025

MAGA means 'misinformed about the greatness of America'

The MAGA movement's vision of American greatness is dangerously misguided, rejecting the very pillars -- immigration, innovation, global cooperation and science -- that have truly made America great.

William Rothbard

Email: Rothbard@FTCAdLaw.com

William Rothbard also represents clients in federal and state deceptive advertising investigations and enforcement actions as well as consumer class actions and has litigated and settled scores of matters. He provides advertising-related transactional services, including contracts, trademarks, sweepstakes and contests. Bill writes and speaks often on advertising and marketing law topics. He has served as the Editor of Competition, an antitrust and trade regulation journal published by the California State Bar Antitrust and Trade Regulation Section, and is the author of the legal blog, FTCAdLaw Alert, which can be found on his firm website. He has served as an advertising law expert in FTC-related cases and serves as an expert within his field in the global expert consulting network of the Gerson Lehrman Group (GLG). Prior to entering private practice, Bill was an attorney with the FTC, holding positions as an advertising enforcement attorney, Deputy Assistant Director of the Bureau of Consumer Protection, and Attorney-Advisor to the FTC Chairman. He also served as Counsel to the United States Senate Judiciary Committee, Subcommittee on Antitrust, Monopolies and Business Rights. He is a graduate of UC Law San Francisco (formerly UC Hastings College of Law) and The University of Michigan. In his civic life, Bill is a past Chair of the Santa Monica Mountains Conservancy, past President of Americans for Nonsmokers' Rights, former Board Member of Bet Tzedek Legal Services, and a former candidate for the California Assembly.

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MAGA means 'misinformed about the greatness of America'
Shutterstock

No political slogan has shaped American discourse quite like 'Make America Great Again,' better known as MAGA.

The slogan has become shorthand for the political ecosystem built by and around Donald Trump since he descended the golden escalator. MAGA World! Trump acolytes swear their allegiance to the man through their MAGA identity. A "fashion industry" has popped up around the phrase: MAGA T-shirts, keychains, even wrapping paper are all for sale at th...

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