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Entertainment & Sports

Jul. 30, 2025

Legality, ethics and valuations of private equity in college athletics

Private equity's growing interest in college athletic programs -- highlighted by valuations like Texas at $2.38 billion and USC at $1.4 billion -- raises urgent legal, ethical, and financial questions about whether universities should treat sports teams as monetizable assets rather than educational traditions.

Jeremy M. Evans

Jeremy M. Evans is a past president of the California Lawyers Association and chair of the Association's Task Force on Artificial Intelligence. He is also the CEO of California Sports Lawyer.

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Legality, ethics and valuations of private equity in college athletics
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Valuations of college football programs (e.g., athletic departments) have been made by The Athletic. The University of Texas at Austin was valued at $2.38 billion dollars and the University of Notre Dame at $1.65 billion dollars. The University of Southern California (USC) at $1.4 billion dollars and the University of California, Los Angeles (UCLA) at $340 mill...

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