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Data Privacy

Aug. 1, 2025

Dapper Labs, NBA settle pixel privacy lawsuit for $7M

More than 1.2 million consumers who bought NBA Top Shot NFTs are set to share in a $7 million settlement resolving claims that Meta's tracking pixel secretly collected their video data without consent. Plaintiffs said users were misled about the anonymity of their activity.

Dapper Labs, Inc. and NBA Properties Inc., the licensing arm of the National Basketball Association, agreed to a $7 million pixel privacy settlement on Thursday with more than 1.2 million consumers who purchased NBA Top Shots, a non-fungible token depicting NBA players' highlights.

Dapper Labs, a Web3 gaming and blockchain company, partnered with the NBA to release NBA Top Shots to the public in October 2020 amid the COVID-19 pandemic. Fan et al. v. NBA Properties Inc. et ...

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