Intellectual Property,
Entertainment & Sports,
Administrative/Regulatory
Aug. 20, 2025
Building compliant partnerships in the content creator economy
How the rapidly growing $500 billion content creator economy is reshaping the entertainment industry, creating complex legal needs around brand deals, intellectual property, FTC compliance and monetization strategies that require careful attorney guidance.
The content creator economy, now valued over $500 billion globally, is creating a unique legal landscape within the entertainment industry. Unlike traditional entertainment clients who operate through established gatekeepers, today's creators are building personal brands, monetizing cross-platform audiences, and entering direct-to-brand deals -- sometimes without the involvement of studios, agents or standard frameworks. This shift has created an influx of legal needs worth e...
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