Entertainment & Sports,
Contracts
Oct. 1, 2025
Global apparel brands, college sports and NIL: More than just uniform deals
As CSC's NIL Go platform opens new doors for college athlete merchandise, major sports brands are already pressing the limits of what the guidelines allow.
Frank N. Darras
Founding Partner
DarrasLaw
Email: frank@darraslaw.com
Western State Univ COL; Fullerton CA
The United States is the single largest country market for sports apparel. This particular market represents a significant portion of the global fashion industry. North American retail sales of sports-related apparel and footwear are expected to reach $173 billion in 2025. Further projections suggest an increase to $209 billion by 2029, according to the Sporting Goods 2025 trends study from McKinsey & Company co-authored with the World Fede...
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