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Civil Litigation

Oct. 6, 2025

Fertility test kit firm accused of secretly sharing customer data with Google

A federal lawsuit alleges fertility test company Proov shared sensitive health data with Google despite assurances it would not track or sell customer information.

A proposed class action claims a company that sells fertility testing kits secretly shared customers' sensitive health data with Google using "surreptitious" website tracking software, in violation of its own written policies.

"Information concerning an individual's health, including and especially information regarding fertility and women's reproductive health, is among the most sensitive and closely guarded information in our society," wrote Matth...

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