Oct. 10, 2025
CCPA finalizes ADMT rules, reshaping privacy compliance: Part 1
Finalized CCPA regulations impose new obligations on businesses using automated decision-making technology, requiring clarity around system function, data inputs and human oversight.
Sarah L. Bruno
Partner
Reed Smith LLP
Sarah L. Bruno is a partner in the Emerging Technologies group at global law firm Reed Smith based in San Francisco, advising companies in the entertainment, technology, beauty, consumer product, and health care spaces in all areas of data security and privacy, including the California Consumer Privacy Act (CCPA), the California Privacy Rights Act (CPRA), Virginia's Data Protection Act, and Colorado's Data Privacy Act. She assists clients with data audits and the development of governance systems that depend on jurisdictional issues as well as the nature of the data.
Grace D. Wiley
Associate
Reed Smith LLP
Grace D. Wiley is an associate in the firm's San Francisco office, focusing her practice on entertainment and technology matters, including privacy compliance, regulatory counseling, and mergers and acquisitions. She also supports on other general pre-litigation matters.
In September, the California Office of Administrative Law announced that the CCPA regulations$95
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