Antitrust & Trade Reg.
Oct. 20, 2025
Judge backs class status in antitrust suit against Altria, Juul
A federal judge tentatively approved class certification in an antitrust lawsuit alleging that a $12.8 billion Altria and Juul deal illegally eliminated competition in the U.S. e-cigarette market through a non-compete agreement.
A federal judge tentatively granted a motion for class certification in an antitrust action against Altria Group Inc. and Juul Labs Inc. that accuses the companies of entering an illegal $12.8 billion non-compete agreement that cemented Juul's dominant position in America's e-cigarette market.
The lawsuit, filed in the Northern District of California, claims that Altria agreed to withdraw its own e-cigarette products from the market in 2018 as a condition of acquiring a 3...
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