Torts/Personal Injury
Oct. 27, 2025
Reforming personal injury advertising: The time has come
On Oct. 11, California enacted SB 37 to crack down on misleading attorney advertising -- giving consumers the right to sue over deceptive ads and strengthening penalties for illegal solicitation.
Loren E. Schwartz
Partner
Rouda Feder Tietjen & McGuinn
University of San Francisco SOL; San Francisco CA
Take a drive on just about any major highway in California, and you're bound to see them: massive billboards bought up by personal injury lawyers dotting the side of the roadway. Promises to "fight for you" and to "get you paid!"
Lawyer advertising in California -- and nationwide -- was historically prohibited under state bar rules, which treated it as unprofessional "solicitation." In many circles, the idea of lawyers advertising was frowned upon.
...For only $95 a month (the price of 2 article purchases)
Receive unlimited article access and full access to our archives,
Daily Appellate Report, award winning columns, and our
Verdicts and Settlements.
Or
$795 for an entire year!
Or access this article for $45
(Purchase provides 7-day access to this article. Printing, posting or downloading is not allowed.)
Already a subscriber?
Sign In