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Entertainment & Sports

Nov. 4, 2025

NCAA urges dismissal of Reggie Bush's NIL antitrust lawsuit

The NCAA urged dismissal of Reggie Bush's amended antitrust lawsuit, arguing his name, image, and likeness claims are time-barred and already settled in earlier federal cases involving college athletes' compensation.

NCAA urges dismissal of Reggie Bush's NIL antitrust lawsuit
Reggie Bush on the field speaking to reporters, October 2004. (Shutterstock)

The NCAA argues that former University of Southern California football star Reggie Bush's amended antitrust lawsuit over the alleged ongoing exploitation of his name, image and likeness is too late and already settled.

In a demurrer filed in Los Angeles County Superior Court last Friday by Justin P. Raphael - a Munger Tolles & Olson LLP partner representing the NCAA - the association said any alleged wrongdoing ended when Bush played at USC from 2003 to 2005. Raphael added...

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