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Consumer Law

Nov. 17, 2025

Trial lawyers launch 'Every Eight Minutes' campaign targeting Uber assault reports

With billboards, targeted digital outreach and high-visibility video ads, the CAOC's new "Every Eight Minutes" campaign seeks to pressure Uber over sexual assault claims while also reshaping the public's perception of trial lawyers.

Trial lawyers launch 'Every Eight Minutes' campaign targeting Uber assault reports
Photo: Shutterstock

SAN FRANCISCO -- Seeking to hold Uber accountable for the rising number of sexual assaults reported in its vehicles, California trial attorneys have helped launch a multimillion-dollar public awareness effort called the "Every Eight Minutes" campaign -- a reference to how often such incidents are reported to the company.

"Used correctly, public campaigns like this can show the value of ethical advocacy and the real work lawyers do," Geoffrey S. Wells told the a...

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