Intellectual Property
Aug. 28, 2026
Good morning, AI: Robin Williams' family fights back
AI has made it easier than ever to imitate a celebrity. A four-step strategy can give celebrities and their families the best chance of maintaining control over their identities.
More than a decade after Robin Williams' death, AI can make him say and do things he never did. His family is fighting back.
Williams' children, Zak, Zelda and Cody, recently revived their father's Instagram account, which had been dormant since his death in 2014. Their stated goal is to make the account a "safe, trusted place" where fans can find authentic stories, photographs and videos of Williams as AI-generated imitations of his voice and li...
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