Technology
Aug. 28, 2026
AI and building stronger client relationships
Artificial intelligence's greatest value to lawyers may extend beyond efficiency by freeing time and providing insights that help attorneys better understand their clients, ask more thoughtful questions, anticipate their needs and build stronger, more trusted relationships.
George Brandon
President
Email: george@legalxcellence.com
George Brandon is president of LegalXcellence.com. He is a seasoned management, business development, marketing and IT professional with over 30 years of experience in the legal services industry, as well as an experienced business development attorney coach and marketing director with a proven track record of helping lawyers achieve their business development goals.
Much of the discussion surrounding artificial intelligence in the legal profession has focused on efficiency: drafting documents faster, conducting legal research more quickly and automating routine tasks. These are all valuable developments, but most attorneys overlook AI's greatest opportunity.
Artificial intelligence could become one of the most powerful relationship-building tools within the legal profession.
This may sound surp...
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