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Data Privacy

Oct. 27, 2026

OpenAI accused of secretly tracking web users for targeted advertising

A proposed class action alleges OpenAI uses tracking code installed on advertisers' websites to collect personal information and browsing activity without consent, even from people who do not have ChatGPT accounts.

OpenAI secretly tracks users across websites to collect personal information and browsing activity for targeted advertising, even when they do not have ChatGPT accounts, according to a proposed federal class action filed Friday.

The lawsuit, filed by attorneys at Almeida Law Group in the Northern District of California, alleges OpenAI developed JavaScript tracking code called the OpenAI Pixel after introducing advertising to ChatGPT in February. The company encouraged advertisers t...

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