Data Privacy
Oct. 30, 2026
When one door closes, another opens: What's next for CIPA claims
SB 690 offers businesses real relief from website-tracking claims but leaves CIPA's wiretapping and eavesdropping provisions untouched. Plaintiffs are already looking for other ways in.
For over five years, businesses nationwide have faced a steady stream of demand letters and lawsuits claiming that ordinary website technologies, including analytics, retargeting and session replay technologies, violate the California Invasion of Privacy Act (CIPA). While CIPA remained largely dormant for decades, the lack of a broad private right of action in the California Consumer Privacy Act (CCPA) caused plaintiffs' attorneys to turn to CIPA, attempting to apply a law first passed...
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