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Masking Sender of Internet Ad Violates State's Anti-Spam Law

By Riley Guerin | Apr. 20, 2012
News

Law Office Management

Apr. 20, 2012

Masking Sender of Internet Ad Violates State's Anti-Spam Law

Commercial email with an unidentified sender domain name violates CA's anti-spam law.

Commercial email that uses a sender domain name that doesn't identify the actual sender on its face or isn't readily traceable to the sender violates California's anti-spam law, the California Court of Appeal ruled last February.

The appellate court in Balsam v. Trancos, Inc. affirmed a trial court judgment in favor of the plaintiff, requiring email marketers, including those that hire affiliates, to make sure that sender information containing sender names, domain names, and email addresses complies with the state's anti-spam law.
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Riley Guerin

Daily Journal Staff Writer
rguerin@journaltech.com

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