Facebook boasts more than 890 million daily active users. Across the entire Internet, one in five page views is a visit to a Facebook page. And statistics on users reveal that Facebook is not just for teens and young college students: It has become the single most powerful marketing tool available for free, and virtually every major business and organization has established a presence there. Attorneys in particular should make Facebook a central component of their online marketing efforts. These suggestions can help you attract more followers, without using pay-per-click tools. Be friendly. Don't forget that the goal of a Facebook page is to make "friends," not simply attract one-time visitors. Think of your landing page as a storefront. It should be as welcoming as possible to engage newcomers. Offer eye candy. The image at the top of your page will help you establish a Facebook identity that reflects your law firm's niche and offers a dynamic supplement to your firm's much more static main website. Come alive. The key is interesting content. It does not matter how many visitors you attract if you don't capture their attention. Since few attorneys have time to spend writing updates, this is generally the hardest part of Facebook marketing. But with a little effort and patience, you will enjoy these benefits:
- Your business will be more discoverable when potential clients search for you online.
- You will be able to hold conversations with individual clients through messaging.
- You can broadcast announcements to a wide audience through posts.
- Facebook's Insights analytics will show you the results of your efforts.