Environmental & Energy
May 15, 2025
Beef and bioreactors: How California can lead and export a new protein revolution
With sky-high beef prices and biotech prowess, California can pioneer a hybrid meat model--blending ranching and cultivated meat to cut emissions, boost resilience, and lead the global protein shift.





Dr. Chang Kyoung (CK) Choi
Associate Professor
Michigan Technological University
Mechanical and Aerospace Engineering

Roberto Escobar
Roberto "Bobby" Escobar is general counsel, and an environmental and labor and immigration advisor.

With beef prices in California remaining among the nation's highest--averaging $8.25 per pound for retail cuts and $5.00 to $7.00 for ground beef--the state is uniquely positioned to pioneer the integration of cultivated meat into its food system. Rather than displacing traditional ranching, cultivated meat offers a powerful supplement that addresses sustainability, public health, and food equity challenges. With forward-thinking policies, California could demonstrate how biotechnology and ranching traditions can work side by side and create a model for cattle-heavy states--and international markets.
The price pressure advantage
Rising beef prices reflect broader national trends: tight cattle supplies, prolonged droughts, and mounting input costs. Premium cuts like ribeye often exceed $12 to $20 per pound. Meanwhile, cultivated chicken has a production cost of about $6.20 per pound, and cultivated beef is rapidly advancing toward cost parity. As production efficiencies improve, the narrowing price gap makes a blended meat economy increasingly feasible--and replicable domestically and globally.
Rethinking ranching: A partnership model
Rather than competing, cultivated and traditional meats can strengthen each other. Cell-cultured meat demands fewer resources--less land, water, and feed--allowing ranchers to adopt more sustainable practices such as regenerative grazing. It also provides a critical buffer during climate-related supply disruptions, ensuring a steady protein supply when ranches face droughts or feed shortages.
The potential for economic opportunity is at the heart of this collaboration. Ranchers could lease land, license genetics, or provide starter cells to cultivated meat companies, creating diversified income streams while maintaining their herds. Such partnerships could revitalize rural economies by blending tradition with biotechnology--a model that could readily be adapted to cattle-strong regions like Texas, Nebraska, and Oklahoma and eventually to ranching economies abroad.
California's pioneering role--and the path for others
California's deep agricultural roots and innovative spirit make it the natural leader in this transition. By offering hybrid incentives--such as grants rewarding ranchers who collaborate with cellular agriculture firms--the state can launch a hybrid ranching-bioreactor model that is scalable across the United States and globally.
California's $1.1 billion Climate Smart Agriculture program, part of a broader $54 billion climate initiative, could serve as a blueprint for other states seeking to modernize agriculture and reduce methane emissions. In addition, technical partnerships with agricultural universities in different regions--and even international collaborations--can position California as the world's go-to knowledge hub for hybrid protein systems.
California can set the stage for a global protein transition by demonstrating that hybrid models can strengthen rancher incomes, create biotech jobs, and promote food resilience. The economic benefits of this transition could be substantial, not only for California but also for other cattle-heavy states and ranching economies worldwide.
Building an equitable and exportable food system
Cultivated meat production offers an historic opportunity to promote economic inclusion both within the U.S. and abroad. Prioritizing historically excluded communities in California can become a template for global equity initiatives, ensuring that rural and indigenous communities worldwide can access emerging food economies.
California's leadership can also help align cultivated meat production with global market demands--particularly in countries where halal and kosher certification is essential. By investing early in certification standards that meet religious dietary laws, California-based firms can position themselves to export cultivated beef to major international markets such as the Middle East, Southeast Asia, and parts of Europe.
A clean protein for public health
Cultivated meat also offers significant public health advantages. Produced in sterile environments, it minimizes the risks of foodborne pathogens and eliminates the need for antibiotics, addressing critical factors behind rising antibiotic resistance. This reassurance about its safety can instill confidence in the audience.
Integrating cultivated meat into public procurement programs--school lunches, hospitals, correctional facilities--would ensure safe, clean protein access domestically. This strategy could boost domestic market acceptance and serve as a powerful selling point in international markets.
Winning hearts and minds -- at home and abroad
Public trust will be essential. Cultivated meat must be framed not as a replacement but as a complement to beloved food traditions. California's public engagement strategies--emphasizing transparency, cultural inclusion, and multilingual outreach--can serve as models for domestic and global audiences, making them feel included and valued in the decision-making process.
Securing halal and kosher certifications will bolster confidence among religious communities in the U.S. and open critical export pathways to markets where these designations are non-negotiable. California companies could host tasting events and culinary collaborations at home and in major international cities to build familiarity and acceptance.
Sustainability without sacrifice
Rather than viewing cellular agriculture as competition, ranchers and policymakers can embrace it as a pressure valve that reduces environmental impacts while maintaining cattle traditions.
Extending carbon offset programs, funding university research partnerships, and building modular cultivated meat plants in agricultural regions could catalyze adoption across cattle-heavy U.S. states and abroad--offering countries a roadmap to reducing agricultural emissions without sacrificing food security or cultural identity.
Conclusion: A future to share
Cultivated meat is not a threat but a tool that can help California, cattle-heavy states, and global ranching economies strengthen agricultural communities, improve public health, and lead in sustainable food innovation.
By demonstrating the power of partnership rather than competition, California can pave the way for a future in which ranching heritage and biotechnology thrive together. This approach, rooted in public trust and acceptance, is key to successfully integrating cultivated meat into our food systems.
The future of protein doesn't lie in choosing between cattle and cells. It lies in embracing both--and ensuring that every ranching community, whether in Texas, Nebraska or abroad, has a stake in the protein revolution.
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