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Letters

Nov. 3, 2026

The biggest advertiser isn't always the best lawyer

Big advertising budgets are driving smaller personal injury firms out of the market, leaving injured clients at risk of becoming just another case number rather than receiving the skilled, personalized representation they deserve.

Robert E. Cartwright Jr.

Cartwright Law Firm

Phone: (415) 433-0444

Email: rob@cartwrightlaw.com

Golden Gate Univ SOL; San Francisco CA

See more...

In his editorial on lawyer advertising, Robert S. Glassman nicely states the social benefits that personal injury lawyers provide and argues that lawyer advertising benefits the consumer. ("Who you gonna call? What Ghostbusters gets right about PI lawyers," Oct. 26, 2026.) True. He neglects, however, the negative consequences a...

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